![]() Ultimately, AI and ML have the potential to drive further innovation, enhance user engagement, and bolster security both online and in-person.īut what exactly does that mean for your organization? Where can AI/ML make the biggest impact? And how can you apply these tools and technologies to grow, innovate, and remain competitive? These tools have been used across the gaming ecosystem, from enhancing online game development and optimizing player experiences to revolutionizing player profiling, personalization, predictive analytics, and fraud detection. Predictions of future revenue exceed $100 billion annually, with AI and machine learning (ML) technologies at the forefront of this growth. According to the American Gaming Association (AGA), commercial gaming revenue - which includes traditional casino games, sports betting, and iGaming - reached over $60 billion in 2022. sports betting and online gaming company declared artificial intelligence (AI) one of the driving forces behind the industry’s rapid market and revenue growth.
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